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4 Steps to Start your Digital Transformation Strategy

Digital technologies are changing enterprises in monumental ways. Embracing these technologies to advance business operations is no longer a question of “if?”, but “when?”. It’s time to fall in love with your digital transformation strategy, or risk heartbreaking losses.

Digital capabilities will impact each company in a unique way, but key principals and benefits remain the same. That is why there is no better time than the season of love to wrap your arms around a effective digital transformation strategy. According to a survey by Progress, 85 percent of enterprise decision makers feel they have a timeframe of two years to make significant inroads on their digital transformation before suffering financially, and falling behind their competitors.

Here are some ways to start embarking on your digital transformation journey:

1. Identify an end-goal and decide what digital transformation means to your organization

With all of the new technological advancements available, understanding how they can benefit your business is a great first step. Look at the big picture and focus on the challenges that your business is currently facing. Then, outline available technology that could potentially alleviate those concerns to create new possibilities and give you a more efficient, competitive edge.

For example, a floral shop could benefit from an online order feature this Valentine’s day. Employees will be able to focus their attention on creating the arrangements and making deliveries, while orders roll in, payments get processed, and deliveries get scheduled. This empowers the business to maximize efficiency and the skillsets of their employees, while profits soar.

2. Focus on technology basics

Many executives that have adopted a digital transformation strategy expect to see changes and results right away. Once an organization has identified the big picture goals and primary business challenges, don’t forget to go back to the technology basics. Fixing rudimentary aspects of daily processes, such as website hosting, should be a pre-requisite to acting on the digital roadmap.

3. Build a team that can respond to the rise in demand

When reviewing the big picture of an organization, a top-to-bottom look at internal teams should be done, as well. Determine different teams’ capacities and make internal shifts to meet any rise in demand. Assessing employees’ daily tasks and workload capacity will create a clear view of what elements should be outsourced.

4. Remain fully committed to the journey

Companies that have had successful digital transformations have set their sights on the end vision with laser focus. The focus should be on setting the business up for future success and growth, instead of only managing current business concerns. Executives and leaders should be ready to reallocate time, attention, and financial backing to digitally transforming the future of the business if they want to remain competitive in their industry.

Remember, this is not a question of “if?”, but “when?”. And what better time to fall in love with a digital transformation strategy than the season of love?
Contact LightEdge to learn how we can help with your digital transformation. Our experts in enterprise cloud, colocation, business resilience and technology consulting are ready to make your transformation a reality.


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